By Cesar Ortiz
Yahoo explained that this plan is being rolled out across Europe due to the success of a similar initiative that has proved popular with the
online advertising industry targeting the European Union countries. "It is more about letting users manage their cookies. They can also opt-in to the categories that they are interested in," said the spokesman. United States
In the Unites States the Opt-Out is already in place and efforts are being made to expand to a “Do Not Track” system. On March 16, 2011, US Federal Trade Commission representatives testified before the Senate Commerce Committee on Privacy; Industry, that “efforts to implement the "Do Not Track" system are already underway”.
Cookies allows the sites you visit to remember the items in your shopping cart, recognize your computer when you return and then tailor your on line experience accordingly, remember cities that you want the weather forecast, your stock portfolio and what advertisings had you clicked before. Maile Ohye, from Google provides a wonderful non technical explanation about cookies in this Google Privacy: A Look at Cookies video.
Users in the
can use the tool at the link below to identify those member companies that have placed an advertising cookie file on their computers. Notice that the report will indicate “Active cookie” or “No cookie”. You can, using the same tool, send your choices to the NAI members (advertisers that include Yahoo and Google). The tool is provided by the Network Advertising Initiative, USA Maryland, , a trade organization: USA
To use the tool, click on this link http://www.networkadvertising.org/managing/opt_out.asp#